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RJI Summit Dec. 3-5
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Columbia, Mo. (Nov. 18) - Blueprinting the Information Valet Economy: Building a collaborative, shared-user network. Join industry leaders at this three-day summit that will define a new Web-based business model for journalists and other information-service providers.
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| "The industry needs to rethink and relaunch its relationship with 50 million customers - to become their 'Information Valet,' says Bill Densmore, the Donald W. Reynolds Fellow who is spearheading the event. |
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"Consumers want a customized experience, but they want control. They want to be compensated for use of demographic and usage profiles. What we need is a user-focused system for sharing identity and for exchanging and settling value (including payments) for digital information. A system that will allow multiple Information Valets to compete for and serve customers with an array of interests as well as various appetites for demographic sharing."
The Information Valet will allow the industry to make money whether users are buying services (including music and entertainment) or being paid for online contact with sponsored messages and advertising.
Who should participate: Industry execs, technologists, strategists, journalists |
Bill Densmore
Donald W. Reynolds Fellow |
"If your business (or your passion) is
news
advertising
information commerce
technology
entertainment
health care
financial services
privacy
personalization
don't miss the chance to help shape the next Internet innovation,” says Densmore. “The Information Valet Project could change your business in ways you haven't imagined. For once it's your chance to shape disruption to your advantage.
"The Internet needs to be a place where companies compete to provide personalized service to users, yet share those users. A place where they make money referring those users to content and advertising. The blueprint we will create will encompass law, governance, marketing, advertising, technology, user identity and transactions."
About Bill Densmore
An expert on Internet information technologies and Internet-related business models, Densmore headed up The Media Giraffe Project at the University of Massachusetts-Amherst and has been an editor/writer for the Associated Press, ComputerWorld Magazine, the Boston Globe and trade publications in business law. As a member of the inaugural class of Donald W. Reynolds Fellows, Densmore is devoting the 2008-2009 academic year to defining, documenting and producing the Information Valet.
To learn more about what to expect, who's invited, how they'll participate and why "Blueprinting the Information Valet Economy" is happening now, visit http://www.ivpblueprint.org/.
About the Reynolds Journalism Institute
| At the $31 million Donald W. Reynolds Journalism Institute (RJI) professional journalists, scholars and industry leaders collaborate and connect with citizens. RJI celebrated its grand opening in Sept. 2008. It is housed in 50,000 square feet of new and remodeled space including a modern four-story glass-walled structure built inside a carefully preserved 1892 Victorian gothic building on the University of Missouri campus. |
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Since its launch in 2004 RJI has participated in more than 60 journalism initiatives, often in collaboration with the nation's leading private media companies and professional journalism and advertising organizations.
RJI was funded with a grant from The Donald W. Reynolds Journalism Foundation, a national philanthropic organization. |
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The Reynolds Foundation, headquartered in Las Vegas, Nev., is one of the largest private foundations in the United States.
For more information:
Kelly Peery, Donald W. Reynolds Journalism Institute
Email: kpeery@rjionline.org
Phone: (573) 884-9121
Web site: http://www.rjionline.org/ | |
